Every story begins with a Yes

Music Composed by Rohan De Livera
Winner Best Original Music, Ciclope Festival 2024, Universität der Künste, Berlin
Nomination Best Original Music, British Arrows 2025 (result pending), Best Original Score AICP Awards 2024, MOMA, NYC
Director Marcus Ibañez (Penny the Wish - Cannes Grand Prix 2022)
Serviceplan Munich

“Every Story” is a groundbreaking campaign by Lufthansa. This moving film creates a narrative based on the different reasons and stories behind every traveller’s journey.

Directed by Marcus Ibañez (Penny The Wish) and produced by Iconoclast Germany, the film showcases exceptional craftsmanship throughout its production. Serviceplan Group, responsible for Lufthansa’s global marketing communications since early 2024, developed the creative concept and oversaw its realization.

The production team included cinematographer Maximilian Pittner (Harka), and sound designer Adam Smyth (BAFTA nominated Kensuke’s Kingdom), whose layered audio work adds depth to each narrative thread.