Confused.com

A new creative campaign from Confused.com and Accenture Song brings to life everyday confusions as something to entertain, not avoid.

Inspired by everyday questions that tickle and amuse, the campaign builds on Confused.com’s existing creative strategy which empowers consumers to question the unknown to find answers.

The campaign kicks off with ‘Piggy Bank’, a 30-second commercial directed by Vedran Rupic through production company Riff Raff, which poses the question, ‘Why did we start keeping money inside pigs?’.

Director: Vedran Rupic
Riff Raff Films
Creative: Accenture Song